Valeant Pharmaceuticals

  • Brand Manager, Consumer Healthcare

    Location US-NJ-Bridgewater
    Job ID
    9579
    Category
    Marketing - Other
    Pos. Type
    Full Time
  • Overview

    Brand Manager, Marketing at Bausch + Lomb Consumer Healthcare (a division of Valeant Pharmaceuticals International)

     

    Valeant Pharmaceuticals International, Inc. is a diverse and decentralized pharmaceutical company that is committed to focusing on our key stakeholders while delivering consistently high performance.  Our values provide the overall direction for our company, and provide us with the tools necessary to rise to any challenge by leveraging our collective hard work and effort along with our unwavering competitive spirit.  These values help us set goals based on our organization’s potential and what we hope it will become.

     

    The Brand Manager, Marketing for the Bausch + Lomb Consumer Healthcare division will drive brand-specific initiatives for one of the flagship, fast-growing Bausch + Lomb brands in the US.  This position will be located in Bridgewater, NJ.

    Responsibilities

    Responsibilities 

    • Develops insight-driven and impactful strategic and tactical branding-building and marketing plans.
    • Effectively implements plans/tactics and evaluates the success against pre-determined metrics.
    • Key support areas may include: consumer advertising and engagement (TV, print, digital & social media), consumer promotion, shopper marketing and trade promotion, e-commerce support, healthcare professional marketing and forecasting activities.
    • Builds and strengthens key opinion leader (healthcare professionals) relationships.
    • Develops, owns and manages the budget for key marketing activities. Understands how profitability is achieved for the brand. 
    • Brings innovation to marketing plans and product portfolio and generates a fact-based business case to support new ideas.
    • Works directly with R&D and Operations to qualify and launch new product initiatives to enhance product appeal to practitioners and consumers.
    • Manages relationships with key vendors, agencies and cross-functional partners. Develops an understanding of the dynamics of the matrix and the role of all partners.

    Qualifications

    Qualifications

    • BS degree in marketing or a related discipline required, MBA preferred. • 3-5+ years of experience within US OTC and/or CPG marketing organization. Healthcare professional marketing experience a plus but not mandatory. • Demonstrates a fundamental understanding of basic marketing skills, including 4P’s • Must have demonstrated analytical skills with ability to review consumer data, identify trends and present information to senior managers. Experience with IRI/ACNielsen data preferred. • Good analytical, interpersonal, people management, and influencing skills. • Strong social / digital media acumen • Must have basic computer proficiency (Microsoft Word, Excel & PowerPoint). • Demonstrates sound business judgment and financial acumen.

     

    Valeant is an EEO/AA employer M/F/D/V.

    Be Aware of Recruiting Fraud

    Job Applicants should be aware of job offer scams perpetrated through the use of the Internet and social media platforms.

     

    To learn more please read Valeant’s Job Offer Fraud Statement.

     

     

    Valeant Pharmaceuticals International, Inc. is committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

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